About this Campaign
The Children’s Oral Health campaign aims to motivate parents to take action to reduce their children’s risk of oral disease by making sure their kids are brushing their teeth for two minutes, two times a day.
The PSAs (Public Service Advertisements) feature silly activities that kids do throughout the day, such as watching a funny online video or goofy singing group and playing a video game, in an effort to communicate the importance of taking the time to brush twice a day for two minutes. They have the time.
This website is a great tool for parents to refer to when looking for more information about taking care of their kids’ teeth, and it also has fun, entertaining 2 minute videos that kids can watch while brushing their teeth.
So take a look around the site and watch some videos with your kids while brushing!
About the Ad Council
The Ad Council (www.adcouncil.org) is a private, non-profit organization that marshals talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to produce, distribute and promote public service campaigns on behalf of non-profit organizations and government agencies.
The Ad Council addresses issue areas such as improving the quality of life for children, preventive health, education, community well-being, environmental preservation and strengthening families. Ad Council icons and slogans are part of American culture – from McGruff the Crime Dog's “Take A Bite Out of Crime” to the United Negro College Fund’s “A Mind is a Terrible Thing To Waste.”
About The Partnership for Healthy Mouths, Healthy Lives
The Partnership for Healthy Mouths, Healthy Lives is a coalition of the leading organizations in the field of oral health. The Partnership is committed to improve children’s oral health so that they can develop into healthy, productive adults. The Coalition shares the view that no child should be in pain and suffer broader health issues or endure the social stigma and lack of opportunity resulting from untreated dental diseases and conditions. The Coalition’s primary mission is to teach parents and caregivers, as well as the children themselves, to take control of their own health through oral disease prevention.